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One very common lament about presenters using PowerPoint is the unfortunate tendency so many have to talk to the screen, instead of the audience. It’s uncomfortable for an audience to have to look at a speaker’s back while he reads his slides. And, of course, it’s huge disconnect between speaker and audience, which is defeating the whole purpose of the presentation in the first place. So why in the world did anyone think the laser pointer would be a viable, effective presentation tool?

For those of us who love toys and gadgets, the laser pointer is almost irresistible. You hold the pen-shaped object in your hand, and with the click of a button, you can shine a pinpoint of bright red light on the screen to draw the audience’s attention to a particular item. You can move it around to circle some important item or make a flourish over some point. It’s fun, it’s high tech, and it seems to be state-of-the-art presentation technology.

However, I’m sorry to disappoint you gizmo-lovers, but this device, for all its high tech appeal, has absolutely nothing to recommend its use. Here’s why:

1. First of all, if your visuals are done with a good color contrast, which means the background will be a dark rich color (with light type on it), it’s extremely difficult to even see that little red beam on that dark background. I’ve seen presentations where the audience had no idea the speaker was even using a laser pointer because they never saw its light.

2. Secondly, the very nature of its use — having to direct the laser to the screen — requires the speaker to face and point to the screen. This means her back is turned on the audience and she’s talking to the screen, not the people in the room. Obviously, this is a big disconnect between the speaker and the audience.

3. There’s also a minor problem that can occur if the speaker forgets to turn off the laser beam and, while making gestures, ends up throwing that red light all over the room.

You can be the pointer. With the exception of large convention hall screens, the vast majority of screens are of a size that makes it very easy for the speaker herself to refer to the items on the visual. By stepping back to the screen and referring to the points on it, you are effectively directing the audience’s attention while keeping yourself in the picture and making purposeful gestures. 

Remember that presentations are really a form of brand management. Each presentation is a chance for you to sell your brand to the audience. To make sure you do so effectively, here are powerful tips for persuasive presentations:

• Understand Your Audience’s Needs. Always start by showing that you understand your audience’s needs. The presentation is about how you meet them – not about you. Communicate your offering’s benefits to the audience; guide their decision making process by giving them the facts they need and establish the trust they want
• Understand the context. Get to the point, immediately. Focus on what they want to know, now. Don’t repeat what they may already know or not need to know, now. Understand how time of day and the room set-up impacts on your effectiveness.
• Engage Your audience. Attention spans are shorter than ever. Keep it simple. Be succinct. Use graphics that are appealing. Use powerful, action language to keep them excited
• Communicate Your Competitive Advantage. You’re probably not the only vendor competing on this deal. Why should they choose you and not your competition?
• Understand yourself. You present more effectively when you’re competent about the subject matter, comfortable with the presentation and confident that you can present it well. That means practice and channel natural nervousness into relating to the audience.
• Be authentic. Selling is the transfer of enthusiasm. You can’;t be passionate unless you genuinely believe in your message and care about influencing your audience. They sense your authenticity and it leads to trust.
• The Medium is the Message. Standing in front of a group with a PowerPoint presentation is NOT always the best way to present. Sometimes you need less (e.g., fewer slides) and sometimes more (e.g., a focused flash presentation). Sometimes a webinar is the most cost-effective way to present to your audience.
• The Whole is Greater than the Sum of the Parts. So many elements create the presentation gestalt. Don’t fuss over the weakness, unless they’re easy to fix; focus on the strengths of the presentation, and build on them so they dominate everyone’s field of attention!

Debt negotiation is a common process. During this process, people hired by a debtor try and negotiate the loan amount with credit companies. Generally after this negotiation, the loan amount negotiated is not just lower, the debtor is also freed from all the loans after consolidation of all loans after this one.

Debt negotiation helps all those who have been experiencing financial difficulties. It is not for all those experiencing difficulties, it is also for those who are found to be totally unable to pay off such loans. This study is made by the counselors hired by the person. The credit company may or may not agree to this negotiation, if it feels that the person can very well pay off the loan.

The benefit of negotiation happens that the person who is in debt can pay off at least minimum of loan amount. This saves the credit company from hiring legal teams, filing foreclosure and also trying to get money by selling of person’s assets. However, in case where the fixed asset is not mortgaged, it is common that the company may end up losing up all the money that is owned by the creditor.

Debt negotiation is one of the common processes during debt settlement and debt arbitration. This negotiation needs to be done, in case the debt is to be repaid at least in part to the company. Negotiation will always help a debtor against bankruptcies.

During debt negotiation there are a variety of things taken under consideration. These are the earning capacity, number of persons earning, total income of the family as against total debt and liabilities. This also ascertains whether or not the family or individual will be able to repay the loan. If it is found that the loan cannot be repaid rather only the amount if negotiated can be repaid, in such cases companies allow debt negotiation. If it is found that the family or individual can repay loan the credit company will try to get complete amount from the person.

Most of the times debt negotiation is done by credit counselor. This could be a person working privately for a company or could be an independent entity. In both cases, it is the main aim of this person to get your debt reduced considerably. You may have to pay this person, however it need not me immediate. At times the payment is determined depending upon how much debt has been actually reduced. Commission payment is always the calculated as percentage of amount reduced in debt. Payment terms are determined by both parties mutually.

Upon reduction in debt, terms of payment, rate of interest and duration of the loan is also determined. Generally after debt negotiation, fresh papers are prepared. It depends on the credit company to determine whether or not credit rating of this person would be affected.

Check out more information on commercial debt counseling here!